Launching a new/existing product in new territory is not easy. Specifically , when the market is new for the product or organization. it is important to understand the right audience and buyer personas. It is mandatory to plan product positioning in such a way that where customer understand the actual value of the offering. Most of the time, many companies are missing these critical steps to follow which leads to waste of time and resource for that region. To avoid this, it’s important to craft the Go-To-Market strategy.
Great Strategy Start with Market Analysis Market Selection Marketing Mix Strategy
A go-to-market (GTM) strategy is the way in which a Hari Technolab position a product in strategic market.
It includes a plan outlining the target audience, marketing mix plan, and sales strategy.
Each product and market are different, therefore each GTM strategy should be different based on market problem and solution a product offers.